Who I am
My name is Justine, and I am a freelance designer with over 16 years of experience collaborating with leading UK brands including Tesco, Sainsbury’s, Habitat, and John Lewis.
My expertise spans trend forecasting, colour palette development, print and pattern design, and full product development—taking ideas from initial CAD concepts all the way through to final production.
I have worked with international companies, and my designs have been sold across Europe and the USA. I also have hands-on experience partnering with factories both in the UK and overseas.
My creative style is playful and expressive, combining water colours and hand-drawn artwork with digital refinement in Illustrator and Photoshop to produce polished illustrations and patterns.